Uncertainty is the main value of sport.
Indeed, a sports competition is a unique piece of theatre played only once.
Indeed, a sports competition is a unique piece of theatre played only once.
No need of uncertainty
Uncertainty is essential. Without uncertainty, there is no interest for fans, and therefore no economic value for media and sponsors.
New drugs (and first of all EPO) lead to a revolution because, for the first time in sports history, it was no more possible to know if the winner was the “Best”.
Thanks to the Internet, the sports betting market met the biggest change of its history. New companies mainly located in tax havens but first of all the possibility to bet on everything, before or during a competition, changed the market. Sports betting was also used by organized Crime to launder money.
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ETHISPORT is the first audit company specialized on sport integrity and ethics.